The Story Behind Golden Boutique
Bringing Style, Comfort, and Joy to Senior Living – The Story Behind Golden Boutique
Starting Golden Boutique has been a dream come true—one rooted in a shared love for seniors, fashion, and meaningful connections. As two full-time skilled nursing facility employees, we (Shauna and Danielle!) saw firsthand how much joy a little extra attention, care, and self-expression can bring to residents.
Golden Boutique was born from a simple yet powerful idea: everyone deserves to feel seen, stylish, and celebrated—at any age.
Why We Started Golden Boutique
Working in long-term care, we noticed how residents lit up when they received a new outfit, a cozy shawl, or even a simple accessory that made them feel more like themselves. At the same time, we also saw how many residents were in need of updated or seasonal clothing. Often, it falls on family and friends to try to guess what their loved one might want or need—making quick decisions during a rushed store visit, without knowing exact sizes, preferences, or comfort considerations.
We wanted to make things easier and more enjoyable for everyone.
Golden Boutique makes it simple and fun for residents to browse and shop without ever leaving their facility—and with choices they can make for themselves.
We created Golden Boutique to:
Make fashion accessible to those in skilled nursing and assisted living facilities
Provide a personalized, mobile shopping experience tailored to seniors’ preferences and comfort
Take the guesswork off families by allowing residents to choose items that suit their own style and needs
Foster joy and self-confidence through clothing, conversation, and care
Support staff and families by offering thoughtful, seasonal, and practical wardrobe pieces for their loved ones
How It Works
We bring our boutique on the road—popping up in senior living communities across Minnesota! We offer a curated selection of cozy sweaters, stylish tops, soft cardigans, comfortable pants, accessories, and more. Everything is chosen with seniors in mind, with easy fits, soft fabrics, and timeless styles.
Our boutique is fully mobile, and we’re happy to set up in a common area, activity room, or wherever your facility prefers. We handle everything from setup to personalized shopping assistance—and yes, we accept cash, card, and family billing options.
When We Operate
Since we both work in healthcare full time, Golden Boutique currently operates on evenings and weekends only. We encourage facilities, staff, or family members to reach out with available dates, and we’ll coordinate to bring our boutique to you!
A Boutique with Heart
Golden Boutique is more than just a mobile clothing shop. It’s a chance to brighten someone’s day, boost confidence, and create moments of joy and connection. We’re so excited to share this journey with you and are incredibly grateful for the warm welcome we’ve already received.
Whether you’re a resident, staff member, or family—we’d love to visit your facility. Let’s bring some golden moments your way. 💛